In the end, WAMC's '
Little Big Man' folded
like a cheap umbrella on a rainswept Albany street.
No doubt as a result of the
storm of negative publicity that swept in from Lake Placid.
That, and the risk of alienating too many
prospective listeners (and underwriters) were WAMC to end-up with even a small translator in that part of the Adirondacks.
And after all that
tall talk of just
a few news cycles ago.
This ought to be a big lesson for
all those other locales where WAMC is trying to encroach in a predatory way on established public radio entities.
It pays to fight back.
All this proposed expansion by WAMC into territories already serviced by other public radio entities doesn't come cheap.
The Pirates are thus left wondering just how much all this expansion is costing?
The expense for making a single application to FCC for a full-power FM license involves not only engineering, but also administrative and legal expertise.
For the Lake Placid application, as with each of the other full-power applications, an engineering study was required to create a service contour map outlining primary and secondary signal coverage areas.
At Lake Placid, that study proposed a 6,000 watt transmitter and tower.
Apart from Lake Placid, there are now seven other communities where WAMC is seeking to expand with full-power licenses which,
according to a report in
Boston Business Journal, include:
"..... Brewster; Cooperstown; .... Norwich and Stamford in New York; Vergennes, Vt.; Manchester, Conn., and West Swanzey, N.H.. There are rivals for all but the Stamford and West Swanzey frequencies."
Two of those competing rivals are
Vermont Public Radio and
St. Lawrence University.
Bottom line: What's the total cost to WAMC's listeners and underwriters for all these proposed expansions, including the aborted Lake Placid application?
Why is it even necessary to expand into communities already serviced by public radio?
One other question: Is the expense of all this proposed expansion the impetus behind raising target goals for WAMC's thrice-annual fund-raisers to $800,000 per week-long beg-a-thon?
Labels: Alan Chartock, FCC, Lake Placid, media, NCPR, North Country Public Radio, NPR, radio, St. Lawrence University, Vermont Public Radio, WAMC